Cynthia M. Martínez

Creator of My Barely Famous Life and Founder Lead Up Labs

Customers, we love them when they invest in us, but they make us uncomfortable when they complain, even though it shouldn't be that way. Strategic entrepreneurs see smiles from customers and receive validation of their product or service in their feedback. If they receive displeasure it is only information to work on elevating the product experience or finding their ideal customer. We can't romanticize the customer process, but we can be willing to learn from the results it delivers. How do you get started? Use these 5 strategies to start putting those who invest in you as a priority:

Strategies to increase the level of satisfaction of your customers:

• LISTEN, give them support in real time and with a sense of urgency.
• Apply empathy in the way you serve your customers.
• Learn and strategically implement the information gathered.
• Observe the processes and investigate the causes of the most frequent problems.
• Monitor transaction times and streamline processes with technology.

You may feel like you are wasting your time as you begin to implement these processes, however, it is important to understand that this is not the case. Educating and training our teams gives us the opportunity to delegate effectively without sacrificing the quality of our service. Today, much of the revenue generated by retailers comes from the power of the shopping experience. People who want to shop are no longer looking to be a walking transaction, most of them are looking to create memories and save time. We already have informed customers who don't consider stores as the only option to guide them on the investment they are going to make, so what they experience with your product or service is essential for you to become a priority.

About the Author:

Cynthia M. Martinez is a rebel with a cause, entrepreneur, and life and business strategist with a specialty in leadership and innovation. As part of her extensive trajectory as a strategist, she has been developing leaders in the field of direct sales, market opening, and consulting at the corporate and SME levels for more than a decade. She is the creator of the social media movement in a blog format called "My barely famous life" in which she equips followers with leadership and technology tools through her educational program. She is also the founder of Lead Up Labs, a digital platform that has all the tangible and digital tools for participants to increase their productivity and achieve their goals.